While still moping the death of Steve Jobs, I'm relieved to hear that the company he co-founded (with Steve Wozniak and Ronald Wayne) in 1976 and the products he innovated down through all these years performed well in the electronic industry.
For the past 11 years, since he rescued Apple from shrinking in the middle part of 1990s, the company's status soared high and went on to edge out Sony of being the undisputed leader in technological innovation. Steve Jobs's leadership and his shrewd management and marketing style made Apple the most admired company in the world with products that are hard to emulate.
The year 2011 brought many uncertainties to Apple as its visionary leader passed away, the stock slightly went down and analysts were skeptic if the company could sustain its success and growth without the magical touch of Steve Jobs, but there's good news for the company too. Its products' positioning continued to dominate the electronic market.
Apple MacBook Pro MC721LL/A 15.4-Inch Laptop
When Jobs was still alive he talked endlessly how he wanted the company to maintain its admirable reputation of always be the FIRST in all aspect of innovation. Now, his vision is coming to reality.
Here, let's take a look how technology experts came up with the decision of consistently naming Apple the best laptop brand for two straight years.
From Laptopmag.com
"The past year has been very good to Apple. From the sleek, ultra-thin MacBook Airs to the powerful new MacBook Pros, the company has continued to push the envelope in terms of design, [innovation] and performance. Comprehensive tech support both and best-in-class software round out the experience, making Apple the obvious first-place brand"
How they reviewed:
Apple got 21 points out of 25 in a product review conducted by the experts from Laptopmag.com. The brand, with five new models being reviewed, notched a very impressive score in this category. MacBook Pros and MacBook Air 13-inch went on to become the Editor's Choice Winners. The site revealed that they gave MacBook Air 13-inch a near-perfect score because of its superb design, long battery life, great ergonomics, speedy SSD and fantastic graphics performance.
Product Design:
Apple got an amazing perfect score of 5 points in this category. How the experts came up with this perfect score? Apple MacBook, MacAir and MacPro product lines possess what seemed to be lacking with other brands: TIMELESS ELEGANCE. Apple really never failed to amaze and surprise the public with its ingenuity and uniqueness!
Keypads/Touchpads:
Apple got 13 out of 15 points in this category. The company was the first to integrate a mouse button to its glass touchpad which remains the fantastic and magnificent standard for accuracy and comfort.
Technology Support:
Support and services of Apple really did their job well. No wonder the company successfully achieved and gathered loyal customers through all these years. According to laptopmag.com when they called Apple for support, an associate went through step by step solutions and sent them an email with additional information. The Genius Bar of the Apple store, which no other brands in the market offered, is very helpful and provides convenience to customers.
Software:
According to analysts and experts in the electronic industry, when a certain brand possesses an excellent software package, that brand would be very perfect. Why? Because software is the most crucial aspect of technology and one of the most important components. And Apple does it! In this category, the brand got a perfect score of 10, no other brand ever achieved this score so far. Apple offers one of the best standard of software packages. According to laptopmag. the iLife suite that comes with every Mac let users tackle everything from photo and video editing to learning how to play an instrument. Plus several powerful tools built into the Mac OSX Snow Leopard OS.
Innovation:
With its high quality products and elite software packages and design, it's no surprising that Apple got a perfect score in the Innovation category. In a Fortune magazine's report, the reason why Apple stayed number one as World's Most Admired Company is because its innovation is fantastically great! When talking about innovation, there's no other thing that defines this word perfectly than MacBook Pros and everybody is dreaming to own this very elegant and classy product (including me). MacBook Pro is the first laptop to feature thunderbolt technology for lightning-fast data transfers.
Customer Satisfaction:
With all these excellent tools, design, innovation and extraordinary elegance that Apple possesses, it's not surprising that the brand got a perfect score in a customer satisfaction area. No question about it.
2011 Ranking (with corresponding scores)
BRAND | R | D | K | S | T | V | I | C | F | RANK |
APPLE | 21 | 15 | 13 | 10 | 14 | 6 | 5 | 5 | 89 | 1 |
LENOVO | 11 | 12 | 15 | 7 | 11 | 7 | 3 | 5 | 71 | 2 |
HP | 13 | 13 | 9 | 8 | 11 | 10 | 3 | 2 | 69 | 3 |
SONY | 11 | 13 | 12 | 7 | 10 | 6 | 3 | 4 | 66 | 4 |
TOSHIBA | 9 | 12 | 13 | 7 | 9 | 9 | 3 | 4 | 66 | 5 |
ASUS | 10 | 14 | 8 | 8 | 9 | 8 | 5 | 3 | 65 | 6 |
DELL | 8 | 10 | 11 | 6 | 9 | 10 | 4 | 3 | 61 | 7 |
SAMSUNG | 15 | 11 | 10 | 6 | 6 | 7 | 2 | 3 | 60 | 8 |
ACER/ GATEWAY | 10 | 9 | 8 | 6 | 4 | 8 | 2 | 4 | 51 | 9 |
MSI | 7 | 10 | 9 | 5 | 6 | 7 | 1 | 2 | 47 | 10 |
Perfect Score
R - Review 25
D - Design 15
K - Keyboard/Touchpad 15
S - Software 10
T - Technology support 15
V - Value/Selection 10
I - Innovation 5
C - Customer Satisfaction 5
F - Final Score
2010 Ranking:
R - Review 25
D - Design 15
K - Keyboard/Touchpad 15
S - Software 10
T - Technology support 15
V - Value/Selection 10
I - Innovation 5
C - Customer Satisfaction 5
F - Final Score
2010 Ranking:
1. Apple
2. Lenovo
3. Sony
4. Toshiba
5. Asus
6. HP
7. Dell
8. Samsung
9. Acer
10. MSI
In another site, CNET Reviews.com, the Editor's Choice for best laptop brands garnering a rating of EXCELLENT are the following:
1. Apple MacBook Pro Fall 2011
2. Apple MacBook Air Summer 2011
3. Samsung Series 7
4. Toshiba Portege R837-P70
5. HP Pavilion dm1z
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